Our Guest Experience automations take into consideration how returning guests are to be treated differently from new guests. For example, some automated responses might be redundant (and sound unnatural) to them since they have already received the response before.

For this reason, event messages are not generated for returning guests, with the exception of the New reservation message.

You can configure this in your Guest experience settings if you want the New reservation message sent to all your guests, returning or not.

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