Our new page allows you to add your Meta Pixel and Google Tag Manager ID or Google Analytics. We have made it simple by applying the necessary coding on your Hospitable site and allowing you to insert those IDs for you to view and manage tags and analytics on your end.
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After publishing a site, you can navigate to Direct > Hospitable Sites > Marketing to add these IDs.
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Essentially you can have one or both. But if you have both, only add in the Google Tag Manager (GTM) ID and input your Google Analytics to your GTM dashboard.
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Google Analytics is an analytics tool that provides reports. Google Tag Manager has no reporting features. It sends data from your website to other marketing/analytics tools (including GA). GTM lets you manage various Javascript tracking codes (Tags). Google Analytics tracking code is one of those tags.
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You can find more information here.

Google Tag Manager
Format: GTM-xxxxxxx
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Google Analytics
Format: GT-XXXXXXXXX, G-XXXXXXXXX, and AW-XXXXXXXXX
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Meta Pixel
Format: xxxxxxxxxxxxxxxx

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