Understanding how guests interact with your Direct booking site can help you measure marketing performance, track conversions, and improve your booking flow.

Hospitable supports integrations with:

These integrations work with both:

Hospitable automatically applies the required tracking code to the booking flow. You only need to add your tracking IDs in your Direct site settings.

Google Analytics provides reporting and analytics for your Direct booking site traffic and booking conversions.

Supported formats:

Google Tag Manager (GTM) allows you to manage multiple tracking scripts and marketing tags from one place.

Supported format:

Meta Pixel helps track visitor activity from Meta platforms like Facebook and Instagram.

Supported format:

Hospitable currently supports:

Hospitable automatically tracks ecommerce events throughout the booking flow.

These events are sent automatically to your connected Google Analytics or Google Tag Manager setup.

Triggered when a guest views a property page.

Triggered when a guest selects dates and generates a quote.

Triggered when a guest starts the booking process.

Triggered when a guest enters guest details and reaches the payment step.

Triggered when a guest successfully completes a booking.

Each event includes booking information such as:

This helps you measure booking funnel performance and conversion activity.

Cross-domain tracking preserves attribution when guests move between your website and the Hospitable booking flow.

Without cross-domain tracking, completed bookings may appear as "Direct" traffic instead of being attributed to the original marketing source.

If you use a Hospitable-hosted Direct site:

Bookings remain properly attributed automatically.

If you use your own website with a Hospitable booking widget, you must configure cross-domain tracking manually.

Add the following domain to your GA4 Configuration tag:

This ensures conversions remain connected to the original traffic source throughout the booking journey.

Your ideal setup depends on how you manage your marketing tools.

Use:

This setup gives you flexibility for:

Use:

This setup works well for basic traffic and conversion reporting.

Meta Pixel works best for:

For detailed ecommerce conversion tracking, use Google Analytics or Google Tag Manager instead.

After publishing your Direct site:

Marketing settings page for a Hospitable Direct booking site with Google Analytics and Meta Pixel fields

Your GTM ID looks like:

You can find it in your Google Tag Manager workspace.

Your Google Analytics ID looks like:

You can find it in your Google Analytics property settings.

Your Meta Pixel ID is a numeric value found in Meta Events Manager.

This usually means cross-domain tracking is not configured correctly.

If you use a self-hosted site:

If you use both Google Analytics and Google Tag Manager:

Hospitable recommends managing Google Analytics through GTM when both are used together.

Verify that:

Meta Pixel currently supports only Page View tracking in Hospitable. Use Google Analytics or Google Tag Manager for detailed booking conversion tracking.