Hospitable provides performance insights to help you understand how guests interact with your direct booking site and how your listings perform on Google Vacation Rentals (GVR).
This article explains where to find performance data and what each metric means.
Where to View Performance Data
You can track performance in two places:
Site Insights (Hospitable-hosted sites)
Go to Direct Bookings → Websites
Select your site
Open the Insights tab
Here, you’ll see performance data for your direct booking site.
Direct booking site Insights tab showing unique visitors, page views, bookings, and revenue metrics
Site Performance Metrics
In the Insights tab, you can track:
Unique visitors
The number of individual users who visited your site.
Page views
The total number of pages viewed across your site.
Bookings
The number of bookings made through your direct site.
Revenue
The total revenue generated from direct bookings.
These metrics help you understand how guests interact with your site.
Google Vacation Rentals (GVR)
Go to Direct → Channels
Open the Google Vacation Rentals section
Here, you’ll see performance data for properties listed on Google.
Google Vacation Rentals dashboard showing impressions, click-through rate, and bookings per property
Google Vacation Rentals Metrics
In the GVR section, you can track:
Impressions
The number of times your property appears in Google Travel results.
Click-through rate (CTR)
The number of times guests click from Google to your Direct property page.
Bookings
The number of bookings made after guests visit your site from Google.
GVR bookings reflect reservations completed after guests are redirected to your Direct site.
How to Interpret Performance
Use these metrics together to understand your booking funnel:
High visitors, low bookings → Review pricing, availability, or property details
High impressions, low clicks (GVR) → Improve photos or listing content
High clicks, low bookings (GVR) → Review your site experience or pricing
Consistent bookings and revenue → Your setup is performing well
Performance may vary based on:
Seasonality
Location
Pricing strategy
Availability
Viewing Individual Property Performance
For Google Vacation Rentals:
Each property shows its own performance metrics
You can use View on Google to open the live listing
This helps you verify:
If your listing is live
How it appears to guests
Important Limitations
Google controls how listings are ranked and displayed in search results.
You cannot control ranking or visibility on Google
GVR data is limited to metrics provided by Google
Changes to listings may temporarily affect visibility during review
Important Things to Know
Performance data is split between site insights and Google Vacation Rentals
Site Insights track on-site behavior and revenue
GVR tracks visibility and traffic from Google
Guests always complete bookings on your Direct site
Metrics may update with a delay depending on the source